Who Is Baraka — Georgia’s Fastest-Growing Agribusiness

Cultivating Knowledge, Growing Success

When you ask the team behind Baraka, one of Georgia’s leading agribusiness companies, what their most valuable product is, the answer might surprise you. It’s not just fertilizers, seeds, or pesticides — it’s knowledge.

“We don’t just sell agricultural inputs; we grow success stories,”
 says Meri Papunashvili, Head of Corporate Sales at Baraka.


 “Our mission is to turn every Georgian farmer into a confident producer capable of competing globally.”

Founded just five years ago, Baraka has rapidly become a trusted name among farmers and distributors across Georgia. The company was born from a simple but powerful vision — to bring world-class agricultural innovation to Georgian soil.

Science, Education, and Entrepreneurship

From its Georgian headquarters, Baraka operates at the intersection of science, education, and business innovation. Its agronomists and field specialists — each with more than a decade of experience — are dedicated to empowering farmers through practical expertise and modern technology.

“Agriculture is the backbone of Georgia’s economy,” explains Baraka’s leadership team.


 “Our goal is to give farmers access to the knowledge and tools that drive sustainable growth.”

Knowledge as the Core of Growth

What truly sets Baraka apart is its belief that knowledge is the ultimate yield. The company’s competitive edge comes not from aggressive sales tactics but from sharing expertise — helping farmers understand what to use, how, when, and why.

Through its Agronomy Division, Baraka continuously monitors global agricultural research, testing and adapting new technologies to local conditions. Its experimental and demonstration farms serve as innovation hubs where modern solutions are evaluated before reaching the market.

These insights are then shared through training programs, field seminars, and a three-year Agronomist Academy, preparing the next generation of agricultural professionals in Georgia.

“When we educate a farmer, we don’t just improve one harvest — we strengthen the entire ecosystem,” says Otar Kiria, Head of Marketing at Baraka.

Nationwide Presence and Reliable Partnerships

Baraka’s operational network spans the entire country — with three main warehouses and a growing chain of ten regional stores located in Zugdidi, Kutaisi, Gori, Telavi, Kvareli, Sighnaghi, Sagarejo, Lagodekhi, Gurjaani, and Marneuli.

Its digital platform, baraka.ge, connects farmers across Georgia, offering online ordering, expert advice, and doorstep delivery — a major advantage for rural customers.

Beyond retail, Baraka collaborates with over 60% of Georgia’s regional agricultural dealers, ensuring consistent product availability and professional support throughout the country.

Bridging Global Innovation and Local Expertise

Behind Baraka’s success stands a strong international network. The company sources its agricultural solutions from 27 global suppliers across 16 countries — including the USA, Italy, France, Serbia, Japan, Estonia, Ireland, and South Korea.

This international cooperation allows Baraka to deliver cutting-edge technologies to Georgian farms while also contributing local expertise to the global agricultural community.
It positions the company as a bridge between tradition and innovation — connecting local farmers with global opportunities.

A Sustainable Vision for the Future

In just five years, Baraka has implemented more than 15,000 agricultural projects across Georgia. Its ambition extends far beyond sales — the company aims to be the most reliable and professional agribusiness partner in the region and a catalyst for sustainable agricultural transformation.

“Sustainability in agriculture starts with education,” says Meri Papunashvili.
 

“When farmers learn to use resources efficiently and improve soil health, the entire community grows stronger.”

As the global food industry faces increasing challenges from climate change and rising demand, companies like Baraka represent the future of agriculture in Georgia — one built on science, education, and long-term partnership.

Baraka: Cultivating the Future of Georgian Agriculture

In Georgia’s fields, knowledge and experience are taking root — and Baraka is proving that when you nurture minds as well as crops, prosperity naturally follows.